Selling an apartment building in Hollywood.
Shaya Lowenstein is a multifamily broker who sells apartment buildings in Hollywood, Los Angeles, and holds California DRE license 01942326. Hollywood holds 2,286 multifamily buildings carrying 30,958 apartment units, of which 85% were built in or before 1978 and are therefore generally covered by the Los Angeles Rent Stabilization Ordinance. 72 apartment buildings recorded a sale here in 2024, at a median of $462,019 per unit.
Submarket figures from the Los Angeles County assessment roll, August 2026.
What decides price on these blocks
Hollywood is the submarket where the land question most often beats the income question. Transit Oriented Communities tiers run high near the B Line stations, ED1 has changed what a 100% affordable project can do by right, and on the right lot a developer will pay more for the dirt than any income buyer will pay for the building standing on it. That means a serious valuation here prices the building at least twice, once on the rent roll and once on what the parcel entitles, and a broker who only runs the first number can be badly wrong in the seller's favor and never know it.
Who buys in Hollywood
Developers and land buyers underwriting density bonuses, alongside conventional multifamily buyers pricing in-place income. Those two groups bid against each other on the same parcel and arrive at different numbers for defensible reasons. Running both sets of buyers at one building is the work, and it is the reason quiet single-channel marketing costs money here.
How I run the sale
I price the building three ways before we talk about listing it: in-place income at today's cap rates, market-rent potential after honest turnover math, and land value if the lot is worth more than the building standing on it. You get the closed comps behind each number and the ones that argue against me. If the answer is that you should refinance or hold, I will say so, and that has happened often enough that I would rather tell you early than spend six months proving it.
Interview other brokers. Give us the same rent roll and the same questions, and check what each of us tells you against the county record before you sign anything.
Before you list
- How to choose a multifamily broker in Los Angeles, including how to verify any broker's sales claims against public records.
- Recorded apartment sales in Hollywood, the comps themselves, with dates and prices.
- How brokers actually value an LA apartment building.
- Measure ULA, which applies to sales inside City of Los Angeles limits above the current threshold and is the seller's cost.